Context

During the summer of 2025, I was a remote intern at Goodnotes on the Product Discovery and Strategy team. I collaborated with senior and principal designers, product managers, and engineers to conceptualize the future of note-taking technology.

My role

I worked on AI-assisted experiences, leading user research and prototyping to validate B2C and B2B workflows, improve cross-device compatibility, and address feature adoption issues that harmed user retention and engagement. I combined qualitative insights with proxy metrics — like comparing churn patterns between trial and paid users — from moderated and unmoderated interviews, surveys, usability testing with engineers, and data models to find patterns in how different user segments engaged with key features. Working with different teams to lead workshops and present stakeholder reports, I converted these takeaways into actionable UX patterns. These patterns guided design decisions that made feature discovery and usability simpler, improving lifecycle marketing and product positioning. 

Due to the confidentiality agreements, long lead time, and the proprietary nature of the work we conduct, I am unable to share any other details about the projects or data.

However, here are some moments from my internship, featuring dinner with the Japan Goodnotes Team, Google x Goodnotes Testapalooza, and lots of Goodnotes Swag 😎