Podqi
Timeline
3 months (Ongoing)
Role
Sole Designer
Team
Marketing
Tools
Adobe Creative Suites, Figma, Astra, Resend, Gauge, Google Suites
Overview
Context
Podqi is a venture-backed B2B SaaS startup that helps brands protect their intellectual property online using AI-powered brand protection software. The platform detects counterfeit listings, trademark infringement, impersonation, and unauthorized sellers across marketplaces, social media platforms, and websites, enabling legal and brand teams to identify and remove threats at scale.
The Mission
Help establish Podqi as the go-to authority in AI-powered brand protection by creating content that builds awareness, educates diverse audiences, and drives inbound demand. The challenge was communicating a highly technical product that resonated with everyone from fast-growing D2C brands to Fortune 50 companies and global law firms, balancing enterprise credibility with engaging, accessible storytelling.
My role
I led the design and execution of marketing assets across email, web, social, and product launches while helping shape Podqi's product marketing strategy. Working closely with engineering, legal, sales, and growth teams, I conducted market and competitive research, supported strategic partnerships with DTC brands and e-commerce communities, and translated technical product capabilities into clear, customer-focused stories through social media, case studies, and launch campaigns.
EMAIL MARKETING TEMPLATES
Scaling content for every stage of the customer journey
I developed a scalable newsletter system tailored to three goals: customer engagement, lead nurturing, and content distribution. Rather than repurposing the same content, each newsletter was designed around its audience's needs while maintaining a consistent visual identity.
For existing customers, I created a feature update newsletter combining product releases, industry news, customer stories, and educational resources to drive adoption.
For lost prospects, I developed a monthly thought leadership newsletter using industry trends, original analysis, and case studies to position Podqi as a trusted authority in brand protection.
I also designed a content digest highlighting new blogs, case studies, and investigations in a quick, scannable format.
Feature Updates
Lost Leads Newsletter
New content announcement
AD CAMPAIGN LANDING PAGE
Turning a 45-Second Ad Read Into a Full Conversion Experience
To support Podqi's sponsorship of the 9Operators podcast, I designed a dedicated campaign landing page that transformed a 45-second audio endorsement into a focused conversion experience.
Rather than repurposing the company's homepage, I established credibility through customer logos and case studies, explained how Podqi works in a simple, digestible format, and surfaced a free scan to show how it works in real time as the primary call to action with a demo booking flow as the secondary call to action.
Marketing Assets
Asset Adaption
Partnership Case Studies
Full-Page Advert for an Event Delegate Book
